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Marketplaces, Amazon & Alibaba
Seattle, United States47.60°N 122.33°W
computed criticality10/100
reading
Amazon & Alibaba/PDD anchor a major share of global e-commerce (Amazon #1 by GMV ~$847B in 2025; Alibaba and PDD/Pinduoduo among the global top players)
2024Fault line
Access to the online end customer runs increasingly through a few marketplaces, which set fees, visibility and logistics for millions of sellers. An intermediary that has become unavoidable in world trade.
Actors
Amazon
Alibaba
PDD (Temu)
Shopify
Sources