← Platforms & infrastructure
Critical node· Platforms & infrastructure · Critical anchor
Search & advertising, Google
Mountain View, United States37.42°N 122.08°W
computed criticality17/100
reading
Google ~90% of world web search; pillar of online advertising
2024Fault line
Access to online information runs mostly through a single engine, which also steers the traffic and revenue of the whole web via advertising. An unmatched concentration of attention and data.
Actors
Google
Microsoft Bing
Baidu (China)
Sources